Monday, 17 April 2017

PDFs on websites: ditch them or keep them?

As a content format, PDFs are like marmite: some people love them, others hate them.

I've created 2 graphics summarising a discussion by content strategists on LinkedIn's Content Strategy group. (Pasted here as I can't find a way to post a graphic to a LinkedIn group discussion)

PDFs: why customers like them

PDFs: how content strategists feel about them

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